101 Digital Signage Content Ideas

November 14, 2016

So…. you decided you would invest in some digital signage. You signed up, purchased your displays, and even created a presentation. Your masterpiece is now live for everyone to see.

Unfortunately, you’re not thrilled with the content, and you need some ideas for ways you can make it stand out. Better yet, you want to increase engagement, communicate your brand and your values and stand out from the competition.

Lucky for you, we compiled 101 digital signage content ideas into one place. All that’s left is for you to follow this and SHARE it with anyone else who needs help!  

P.S. Not all ideas will be relevant to your business or industry, but implementing even a handful could significantly improve the effectiveness of your digital signage.

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101 Digital Signage Content Ideas

  1. Testimonials
    Showing testimonials from past and current clients is the BEST way to build trust, show social proof and strengthen your brand. Testimonials aren’t only about promoting your product or service; they help build credibility and contribute to a stronger business presence. For bonus points, add photos of individuals (if possible) to show these are sincere and verified quotes.
  1. Weather
    Who doesn’t like to know what the weather is outside? Showing the current weather is the perfect way to engage your audience and have them spend some time looking at your display. The longer they look, the greater the chance is they will interact and remember your brand.
  1. Contests
    Your contest is only as good as the entries you receive, and the more people that can find out about your contest the better. Advertise your contest, the rules, and the deadline to give more people a chance to enter and win.
  1. Recipes
    If you’re a restaurant, cafe, or event venue, you may consider showing recipes with captivating photos and instructions. There’s no better way to open up a viewer’s appetite so they may stay longer to sample your offerings.
  1. Images
    Showcase your property, new and exciting developments, events, staff, etc. with a picture gallery or slideshow. Update them often, and you will always have a new way to catch your audience’s attention.
  1. Internet Connectivity
    This is perfect if you offer free wifi. Minimize visitors’ questions and frustrations by explaining how to connect to the internet on a prominent display. Your audience will quickly catch on and appreciate the info.
  1. Before and After Pictures
    If you specialize in a service (hairstyling, cosmetic surgery, personal training, etc.), show photos of your past client successes with an emphasis on before and after to inspire your viewers. Everyone loves to see progress photos, and they may be just what someone needs to commit to working with you or signing up for your services. 
  2. Coupon Code
    Running a special online or in-store promotion? You can easily change and update promo codes or coupon codes as needed to offer savings and drive sales. If it’s a promotion unique to your digital displays, you will easily be able to measure the effectiveness and numbers of people engaging with your signage.
  3. Donors
    If your organization has benefitted from donors, it’s always nice to show your appreciation by listing their names and recognizing their contribution. You may also add photos, videos, audio, and text that gives more background and describes your current and future projects and highlights your success.

  4. Workout Videos
    Everyone loves a good how-to video. If you’re adding digital displays to a gym or fitness studio, consider adding mini workout clips to inspire visitors to try a new move or to perfect their form.
  5. FAQ’s
    Answer your most common questions in an easy to read format and showcase it for all to see. This could address topics such as payment terms, security concerns, or where your products are produced. 
  6. Social Media
    Encourage your audience to connect with you online by highlighting your usernames on different platforms so they can quickly reach you. 
  7. Headline News
    Featuring news headlines with trending topics is great especially if you know visitors will have more time to read, such as in a waiting room or lounge. 
  8. Emergency Exit
    Let people know where your emergency exits are located in case of an emergency, so they can quickly access them if needed. 
  9. Hiring
    If you’re growing your team and want to attract more qualified applicants, consider adding a job post to your digital signage. It can catch the eye of the perfect candidate, or a viewer who is not a good fit may be able to recommend someone once they know there’s a vacancy.
  1. New Team Members
    Once you’ve hired someone new, you can feature this individual with a picture, short bio, and some fun facts about what they bring to the team. This helps increase visibility since this person may not have a chance to personally introduce themselves to everyone. 
  2. Employee Recognition
    Recognize top performers in a format that everyone can see. This is the perfect way to increase morale and ensure openness within your organization.
  3. New Locations
    Promote your growing business with photos, hours of operation, and the address of your newest location to drive more traffic and increase brand recognition.
  4. Quotes
    Everyone loves a good inspirational quote. This can be changed daily or weekly and is an easy way to bring in positivity into your space. 
  5. Horoscope
    Whether you believe in the power of astrology or not, this is an excellent way to entertain your audience and get them talking.

  6. Trivia Quiz
    Show random trivia questions and offer the viewers the correct answer with a more detailed explanation. This is a fun way to get more eyes on your display. 
  7.  Financial Markets
    Show a snapshot of the country’s most important economic indicators and engage an audience that’s looking for valuable data and real-time updates. Perfect for banks, universities, and finance labs. 
  8. Traffic Updates
    Grab your audience’s attention with detailed maps that deliver real-time data traffic conditions in the area. Schedule it during lunch hours or before the evening commute, so viewers know what to expect as they hit the road. 
  9. Employee Anniversaries
    Recognize significant employee milestones by displaying annual anniversaries of all employees. This helps to strengthen company culture and encourages others to share the love!
  10. Countdown For Special Events
    Share your excitement by counting down to a special event or holiday. Customize it to meet your needs and use it over and over again as there are always exciting things to look forward to!
  11. Calendar
    Highlight important dates, events, meetings, downtime, etc. for every viewer to know what to expect and to look forward to in the near future. 
  12. Safety Messages
    Increase workplace safety and maximize your message reach by showcasing safety procedures and instructions for all to see. Update it to reflect changes as procedures evolve.
  13. Stream Live Events
    Give your audience a real-time look at a live event that you’re hosting or is related to your industry. Excellent for increasing engagement and getting more eyeballs on your digital signage.
  14. Interactive Games
    Smart signage can offer interactive games and trivia to create unique social experiences for any user. The uses are endless - from working to instill a stronger company culture or interacting with visitors on a more personal level. 
  15.  Special Guests/Visitors
    Give a warm welcome to special guests and visitors by featuring a picture, short message and their contact details for everyone to see.
  16. Parking Information
    Inform customers of parking-related information, and display safety information. Update your messages in real time to reflect changes in weather, availability, directions, and special events.

  17. Facebook
    Let viewers see a glimpse of your online personality and how they can connect with you online. There’s no better way to improve engagement and make your digital signage more social than showing real time stories from your feed. 
  18.  Instagram
    Showcase your Instagram feed to show off your pictures of your product or service, customers, and your products in use while giving viewers more insight into your social media personality. 
  19. Twitter
    From breaking news to funny quotes, connect your Twitter presence to your digital displays. This can be used to promote your brand, engage your audience or to simply entertain! 
  20. Menu Offerings
    Bring your menu to life by adding animated content such as a steaming cup of coffee. This is also a fantastic way to highlight nutritional information, ingredients, etc. Restaurants and cafes can automatically update their menus depending on the time of day, promotions, or new items.
  21. How to Videos
    Show viewers how to use your products, or do other interesting related things. The possibilities are endless here so get creative and don’t limit yourself! 
  22. Hotel Amenities
    Let visitors know where the pool, fitness studio, and parking are located all with a quick glance at your screen. This is an excellent way to let your audience know what is available to them and make them feel welcome during their stay. 
  23. Real Time Bus Schedule Updates
    Let viewers know when they can expect a bus, and notify them of any cancellations or changes to the schedule to ensure everyone gets to their destination smoothly. Update in real time to reflect holiday schedules, special events, and detours. 
  24. Building Rules & Regulations
    A simple way to showcase relevant regulations specific to your location. For example, an apartment building may highlight their rules regarding short terms rentals and AirBnB.
  25. Digital Directories
    An innovative alternative to traditional building directory boards, allowing you to inform and engage your visitors as they enter your business or lobby. Update tenants and communicate timely information while reaching the maximum number of visitors. 
  26. Wayfinding
    Provide viewers with maps to display the fastest route from their current point to their desired location within a building or area. Helps to minimize confusion and improves the overall customer experience while delivering a highly interactive experience. 
  27. Advertisements
    Transform your digital signage into an interactive form of advertisement by either promoting your own business and services or those of businesses close by. Helps to increase brand recognition and can be a source of additional revenue by becoming an advertising platform for local businesses.
  28. Customer Photos
    Ask your audience to send in photos of them enjoying your product or service, scan them for appropriateness and create a campaign where you feature them on your displays. There’s no better way to build trust and a sense of community.
  29. Fundraising
    Increase awareness of your fundraising efforts, leading to a more successful campaign and show real-time progress towards your goal. Whether it’s advertising before an event or broadcasting when it goes live, digital signage can help your efforts become a success!

  30. Church Service
    Provide a modern and eye-catching way to connect with your visitors. You may post information around service, broadcast live sermons, display important announcements, and promote events to increase participation.
  1. Real Estate Listings
    Modernize your office and boost your sales! Show active listings, photos, neighborhood statistics, and open house schedules to improve a potential buyer’s overall experience. 
  2. Virtual Tours
    Stream a video tour of your office, factory, or outside property while showcasing the most interesting parts in a captivating manner. Preview one here!
  3. Reviews
    Show off all the praise you have received from sites like Yelp and TripAdvisor and show viewers social proof of your business or services.
  1. Community Board
    Replace your worn out bulletin board with a slick design where individuals can post community events, services they offer, and anything else going on in the community. 
  2. Schedule of Appointments (Dentist, Doctor, Salon, etc.)
    Revolutionize how you communicate information by displaying patients’ names with the individual they are seeing and where they are located. Make sure patients are up-to-date with the latest information as timetables are often canceled or rescheduled. 
  3. Awards Received
    Inform your viewers of important industry awards you have received to give your business credibility and show off the results of your hard work. 
  4. Organizations You Belong To
    Show badges or logos of organizations you belong to that further build trust and credibility with your visitors. 
  5. Hotel Check In
    Engage your visitors from the moment they enter your hotel by allowing them to easily check in using interactive digital signage.
  6. Travel Deals
    Pass on the savings to your audience by featuring the hottest deals on vacation packages, flights, and accommodation.
  1. Mission / Values
    Today’s customers are often looking for more than just a good deal. They want to do business with companies they identify with. Share your mission statement to relate to their values and catch their attention. 
  2. After Work Parties/Happy Hours
    Increase attendance at after work events by presenting the necessary information in visible places in the workplace. This creates an inclusive environment and efficiently improve staff engagement levels.
  1. Productivity Metrics
    Motivate employees by showing productivity measures and daily results so everyone knows exactly where they’re at and areas of improvement.
  1. Sports News
    Let your audience follow the world of sports as it unfolds by providing the latest sports coverage, scores and milestones. Perfect for a university or any place you are trying to engage with an audience that appreciates sports.
  1. In-store Promotions & Campaigns
    Drive sales by showing promotions and special campaigns which can be customized for specifics such as weather changes, special events, etc.
  1. Conference Room Schedules
    This one is a must if you have multiple conference rooms or many events in your space. You can have a digital display outside each room, which increases transparency within the organization by giving everyone a look at what's going on. It also helps decrease scheduling conflicts.  
  1. Welcome Sign
    Give visitors a warm welcome and customize it by adding their name or any other piece of information to show you took the time to personalize a message just for them.
  1. Parking/Vehicle Registration
    Allow visitors to register their vehicles quickly by entering the model, make, and license plate of their car.
  1. Attendance Recording
    Looking to collect stats on attendance at your events? Allow visitors to quickly sign in with their name and contact information which can be used to build lists and contact them in the future as well. This can also be used to collect attendance of students from the elementary to high school level.
  1. Birthday Messages
    Let everyone know it’s someone’s birthday by featuring their name, picture and well wishes for the day. There’s no better way to reach the greatest number of people while making the receiver feel recognized on their special day.
  1. Lost Items Announcements
    Help people retrieve lost items by showcasing a message informing all viewers of what has been lost and where. Can easily be updated as information changes.
  2. Transparent Information Sharing
    Boost employee engagement by sharing critical data with your staff. Freely sharing stats across the organization helps increase transparency, which is essential for employee engagement.
  1. Hall of Fame
    Recognize and honor student-athletes, coaches, teams and contributors for their achievements to your sports program and create a wonderful sense of community within a school or organization.
  1. Google Alerts
    Keep everyone on the pulse of the industry and newest trends by displaying Google Alerts as they come in real time. It’s enough to give everyone a high-level overview of the important updates without creating information overload.
  1. Loyalty Programs
    We all know about loyalty programs but take it one step further by advertising contests and rewards specifically for those who view your digital signs. If the only way to access specific rewards is to pay attention to your digital signage, people will be more likely to keep their eyes on your content.
  1. “How To” Topics
    Whether you’re talking about topics in your industry or thinking outside of the box, a quick sentence or few bullets is the perfect way to make your digital signage a trusted resource. Since you can cover virtually any topic, the possibilities here are endless.
  1. Web Pages
    You can point to any URL and display it on your screens. Your home page, an online calendar, or anything else that already exists on the web can be displayed which means you don’t have to recreate it to share it with your audience.
  1. Group Schedules and Instructors
    If you offer several classes simultaneously, help your audience out by displaying the rooms, times, and instructors of each class. This helps to minimize confusion and saves paper since you don’t have to make print copies.
  1. Business Hours
    Relatively straightforward - but your audience will appreciate it nonetheless.
  1. Internships/Scholarships
    Promote any internships or scholarships you may be offering with details such as due dates, instructions, and any other relevant information.
  1. Holiday Changes
    We all know the holidays come with many changes. If you have an updated schedule, special events, or seasonal products you can easily let your audience know by featuring this on your displays.
  1. Staff/Student Profiles
    Whether you chose to feature every person in the building, or rotate and feature someone new each week, this is the perfect way to increase recognition and create a closer community environment.
  1. Speaker Bios
    Familiarize your audience with scheduled speakers by showing a short biography and picture before an event. It’s the perfect way to give a warm introduction and promote your event without being too pushy.
  1. Special Milestones
    Announce important milestones like weddings, anniversaries, births, etc. and easily share them with everyone to increase inclusion and strengthen corporate culture.
  1. Nutritional Information
    Cater to the health conscious crowd by providing detailed nutritional information on menu items you offer. Consumers are demanding this information more than ever to help them make informed decisions about what to purchase.
  1. Interesting Facts
    Keep your audience on their toes by presenting new facts which will foster creative leaps and help generate new ideas.
  1. Charts/Graphs
    Summarize information in a visually appealing way to make it easy for your audience to digest information in just one glance
  1. QR Codes
    Embed a QR code in your messages to prompt action from viewers - whether it’s sending them to a website, a survey, or to download a promotion. QR codes help track the ROI on your messages as you can see how many visitors responded to the message. 
  2. Email Sign Up
    Collect customer emails by giving them an easy way to sign up for your newsletter right on your display.
  1. Customer Satisfaction Ratings
    Promote a culture of honesty by sharing your customer satisfaction ratings with your target audience to build trust and show off your world-class customer service.
  1. Movie Trailers
    Grab the attention of your audience by showing previews of old favorites or the newest releases. Another option is to feature work done by those in your company or local artists.
  1. Question of the Week
    You may already have a FAQ section on your site, but why not expand it into a longer form answer? These could be questions about your product or service, or more general ones related to your industry.
  1. In Case You Missed It
    Give your audience short and sweet updates on what you have accomplished in the past week so they can stay up to date without overloading them with too much information.
  1. Behind the Scenes Moments
    Whether your business is in the kitchen or the boardroom, there are behind the scene moments your audience would love to see. Show outsiders a "Day in the Life", your suppliers, or "How It's Made". These can be short snaps, but they’re an excellent way to connect with your audience and show them what business looks like.
  1. Top 10 Lists
    This doesn’t have to be exactly ten, but you get the point. Numbered lists related to your business that can talk about trends, insights tips, things to avoid, etc.
  1. Interview Industry Experts
    Show parts of your interview on screen, or stream the talk via video. Industry experts give a unique take on trends and can bring in a unique third party perspective related to your business or brand.
  1. Show Products In Use
    Get your users involved and feature photos of your products in use. This user-generated type of content does well because it gives viewers inspiration for how this product can fit into their lives. It’s especially entertaining if your products get used in odd or unique ways, or end up in random places!
  1. Decision Tree
    Help your audience decide if, when, or how to make a decision by showing a visual for them to follow. What is a decision tree you ask? It’s as simple as asking a key question, and giving “yes” and “no” options that lead to a final answer or course of action.
  1. Infographics
    Regardless of your industry, you can create an infographic to illustrate your point quickly. They’re a fun way to draw comparisons, outline a process, or show the benefits of a product or service. If you’re passionate about something or want to get a message across quickly - an infographic is the way to go.
  1. Industry Secrets
    Every industry has its secrets or things that outsiders have no idea about. This could be something related to the best time to buy, when to shop, or how to take care of products to prolong their useful life. Go ahead, share these with your audience.
  2. Life Hacks
    Hacks, tricks, or shortcuts. Call them whatever you want, but there seems to be a hack for everything these days. People love them. You can share general life hacks or those related to your industry or product. The list is endless so get creative and help your audience get quick results in their everyday lives.
  3. Memes
    These are insanely popular amongst millennials and an excellent way to grab their attention and bring some humor to their day. Memes are often videos and images with humorous text that typically go viral and are particularly relevant if you’re trying to connect with a younger audience.
  4. Company News
    This can include company updates, events, and any topics that will affect customers of your organization. It can be used for internal business communication or in a lobby or front office for all to see what your company has been up to.
  5. Company Goals and Targets
    Maintain transparency with your audience and share these targets either internally, or in a public area for all to see. This is an excellent way to stay motivated and to share successes and future plans.
  6. Giveaways
    Entertain your audience and promote giveaways that you plan or are currently running. Include instructions and make it easy for a viewer to digest the information they need to enter and exactly what they will get out of it.
  7. Troubleshooting
    Avoid a frustrated customer by proving answers to common problems you receive from people who find something isn’t quite working for them.
  8. Ask the Experts
    Widen your reach and provide your audience with useful information by featuring industry experts answering popular questions. 

    Conclusion

    That’s it. 101 creative digital signage content ideas with examples and tips to help you get started creating beautiful, engaging digital content.

    While it’s not an exhaustive list, we think it offers some great suggestions to get you started and perhaps even triggers more possibilities that may be relevant to your situation.

    Do you have any ideas we missed? We’d love to hear them and what you plan to create!