Businesses invest in digital signage with the primary goal of communicating with and marketing to their customers. They use this technology to attract their target market, keep them engaged, and ultimately, improve sales.
While digital signage is compelling for this application, businesses are overlooking another target demographic — their employees. Digital signage is first and foremost a communications tool, which means that it should be utilized and taken advantage of in the corporate setting.
Many organizations face challenges in internal communication, such as low employee engagement and inefficient information flow. Digital signage can help address these challenges by providing real-time updates, improving recognition, and streamlining the sharing of important information.
Introduction to Digital Signage
You know, internal communications these days can be a real challenge for companies, right? With everyone scattered around offices or working remotely, getting important info to your whole team isn't as simple as it used to be. Traditional intranets and those old bulletin boards... well, let's be honest, they kind of feel outdated and half the time people just walk right past them. Digital signage though? That's where things get interesting. It's honestly a game changer that grabs attention in a way that makes your announcements, schedules, and company wins actually visible and engaging. Think of it like having a smart, always-updating helper on the wall that keeps your employees in the loop without them having to hunt for information. Instead of dealing with outdated communication methods that people ignore, you're giving your workforce something that's hard to miss and easy to digest. The best part? You'll probably save time and money while reaching your teams way more effectively. Whether you're sharing quick updates, celebrating those big milestones, or just trying to streamline daily operations, digital signage kind of transforms the whole workplace vibe and helps you serve your employees better—and who doesn't want that?
Getting Started with Digital Signage
You know, getting started with digital signage isn't rocket science, but it does need a bit of a game plan if you want it to actually deliver results. First off, you've really got to nail down what you're trying to achieve—are you looking to get employees more engaged, make the whole workplace feel better, or just streamline how you communicate internally? Honestly, being clear on this from the start makes everything else way easier. Next up, you'll want to pick the right digital signage software and hardware—think user-friendly screens that won't give people headaches, reliable media players that actually work when you need them, and a content management system that doesn't require a tech degree to figure out. Then there's the content side of things... you'll be dealing with videos, images, social media feeds, and all that good stuff, so make sure whatever solution you go with is something everyone can actually use without calling IT every five minutes. When companies follow these essential steps—and I mean really follow them—they can unlock what digital signage is truly capable of, creating a work environment that feels positive and helps everyone feel like they belong, stay safe, and actually want to engage.
Digital Signage and Corporate Communication
Internal communication is one of the most important factors for successfully running and managing a business. The ability to relay and exchange information to staff clearly and effectively is a skill that every executive or manager must have (or learn).
Especially with the growing pace at which information comes and goes, traditional signage and communication strategies, like posters and memos, commonly used in office settings are no longer able to keep up. Luckily, there’s the option of digital signage.
With dynamic displays that can’t be ignored, digital signs have proven to be effective in relaying information to staff members and keeping them engaged in the workplace. Digital signage is an excellent tool for corporate communication, offering superior effectiveness compared to traditional methods. These benefits and more make corporate digital signage a powerful tool for corporate communication.
Uses of Digital Signage for Corporate Communication 
Digital signage has a broad range of applications in the corporate setting. But in general, they are used to improve internal communication, enhance employee engagement and productivity, organize operations, and strengthen employee satisfaction and corporate culture.
Create a Digital Signage Ecosystem
Inter-department communication and collaboration can be challenging feats in the workplace. Since each department functions as one separate body, it can be difficult to interact with other teams and maintain a good flow of information.
Digital signage can help in that regard. Replacing emails, memos, and corkboards with digital displays can create a digital communications ecosystem that will make it easier and faster for different departments to communicate. This approach helps keep teams connected and promotes a more unified workplace.
Keep Employees Informed
Employees should be working towards a common goal instead of doing their own thing and sidetracking the path to the desired output. But that’s easier said than done if the employees aren’t aligned with company goals and developments.
Digital signs keep employees updated on all the information they need to know to do their jobs properly. By delivering real-time information, digital signage ensures employees are always up to date with the latest alerts, changes, and updates. From insights on company sales to changes in the industry, it’s an effective way to deliver information quickly and ensure that everyone has the proper information on hand to move forward.
Show Important Alerts and Updates
Digital signs can also be utilized to promote workplace safety or deliver important information that requires fast response times. Emergency alerts can be displayed across multiple screens or locations simultaneously, ensuring that critical messages reach everyone quickly. Emergency notification systems that can be incorporated into digital signs can deploy crucial alerts in real time, giving everyone more time to take the necessary course of action.
Organize Scheduling
Meetings and regular huddles are the lifeblood of collaboration in the workplace. But often, setting up these meetings is even more tedious than attending them. Digital signs can be used to streamline scheduling, allowing companies to schedule meeting times and automate content updates efficiently, announce meeting times, book conference rooms, and notify attendees.
Especially compared to traditional emails and printed memos, digitalized scheduling can secure attendance and make it easier to hold meetings regularly.
Promote Company Culture
A strong company culture is key to productive and motivated employees. Digital signage can be a powerful tool to promote your corporate brand and reinforce company values throughout the workplace. Use your digital signs to communicate your corporate culture, instill your values in your employees, and create a lasting sense of value and belongingness.
It’s as simple as displaying your mission and vision, streaming motivational quotes, or simply showing photos from your last team-building activity.
Build Stronger Relationships with Employees
Digital signage opens up multiple opportunities for you to build better relationships with your employees and motivate them in the workplace. Things like broadcasting a friendly message or recognizing an “employee of the month” can go a long way in boosting morale and making workers feel valued.
Additionally, digital signage can be used to gather employee input or feedback, further strengthening relationships and engagement.
Digital Signage Ideas for Corporate Communication
Now, you know how you can utilize digital signage to boost internal communication. There are many ways digital signage can be used to enhance internal communication, such as delivering targeted messages, increasing employee engagement, and supporting overall workplace communication strategies. But you probably aren’t sure about what types of content to display for the best results.
Latest Industry News and Trends
Developments in your company and industry play a big role in employee decision-making. Keep them on track with the latest news and trends by integrating digital signage RSS feeds or streaming relevant news outlets.
Social Media Wall
Browsing social media is always a fun and entertaining pastime. Consider using your digital signage to display social media feeds, complete with engaging videos, fun posts, and informative content.
Corporate Dashboard
In order for employees to make the right decisions and work towards the company goals, it’s important that they know the progress they’re making and how that’s translating in terms of results. You can keep them on tabs with a dashboard that displays important company data in easy-to-digest charts and graphs, including real-time data such as occupancy levels or operational levels to help employees make informed decisions.
Company Awards and Achievements
Your employees will appreciate knowing that the work they’re putting in is actually helping the company achieve important milestones and goals. That said, it’s a good idea to showcase company awards and new achievements in your digital display.
Let your employees know they helped you get to these heights — this will go a long way to motivating them to exceed expectations.
Real-time Announcements
Digital signs are hard to ignore and in the office setting, very difficult to miss. The screen serves as the primary device that displays announcements and information to employees, ensuring your message is seen by everyone. Thus, they’re powerful platforms to make announcements. Whenever you have something important to announce, whether a new event or activity, a meeting, or a product launch, deploy the message onto your digital signage for maximum reach and visibility.
Training & Development
Every day in the office is a new learning opportunity. Use your digital signs to continue growing your staff’s knowledge about your company and industry or their roles. Whether in the form of short articles or bite-sized how-to videos, you can boost your training and development efforts passively with free digital signage, improving the efficiency of training by delivering information quickly and effectively.
Employee Recognition
Your employees are the lifeblood of your company. And as such, it’s your job to make them feel visible and valued. Your digital signage can be a platform to do just that. Use it to recognize employee achievements, celebrate birthdays, or congratulate employees for a job well done.
Customer Reviews and Testimonials
What customers have to say about your company also reflects on the work that your employees put in. It’s a good idea to display customer reviews on your digital signs as a way of providing feedback to your employees. Good reviews will solidify their hard work. On the other hand, bad reviews will motivate them to do better.
Creating Engaging Content
You know, creating engaging content really is the secret sauce for any digital signage solution that actually works. Companies should honestly think about developing a content strategy that speaks to what their workforce actually cares about—you're talking company news, those achievement moments that make people proud, and yeah, even the safety protocols that keep everyone safe. Content's got to be displayed in a way that's clear, snappy, and honestly just nice to look at, using those eye-catching images and videos that make people stop scrolling through their phones for a second. Digital signage solutions can also work like your company's personal cheerleader, celebrating wins, giving employees a voice through feedback, and shining a spotlight on partnerships or those upcoming events everyone's buzzing about. When you offer interactive and dynamic content—think real-time schedules that actually update, news that matters, announcements people care about, or platforms where employees can actually speak up—companies can really connect with their people and make the whole workplace experience feel, well, better. For example, digital signs can be like having that colleague who always knows what's happening, displaying live updates or giving a shout-out to employee accomplishments, making it super easy to keep everyone in the loop and feeling motivated.
Managing and Optimizing Digital Signage
You know, managing and optimizing your digital signage setup isn't just a one-and-done thing—it's honestly something you've got to stay on top of if you want it to keep working for both your team and your company. Here's the thing: you should regularly keep an eye on how your digital signage is performing, kind of like checking the pulse of what's actually happening with it. Track what types of content are getting displayed, see how many employees are actually engaging with the screens, and get a feel for the overall impact it's having on your workplace vibe. Analyzing this stuff is where it gets interesting because that's how you spot opportunities to make things better and figure out what tweaks you need to make to your content strategy and tech setup. It's also crucial—and I mean really crucial—to make sure your digital signage plays nice with your other communication platforms, like your company intranet and social media. Think of it like creating one seamless, engaging experience rather than having a bunch of disconnected pieces floating around. By taking a proactive approach to managing and optimizing everything, you can make sure your digital signage stays effective, keeps people engaged, and becomes a real driver of employee satisfaction rather than just another screen on the wall.
Aligning Digital Signage with Communication Strategy
You know, getting your digital signage to actually work with your overall communication strategy? That's honestly where the magic happens for effective internal communication. Think about it—companies really need to step up their game when figuring out how these screens fit into their bigger communication picture, right? It's not just about throwing content up there; you've got to consider what kind of stuff you're showing, who's actually going to see it, and what you're trying to achieve. Here's the thing though—when you integrate digital signage with your other channels like intranets, social media, and email, you're creating this consistent experience that works for everyone, including folks working remotely or employees with special needs. Taking that strategic approach? It's kind of like having a smart helper that knows exactly when to display company-wide announcements, promote training opportunities, or give props to employees who've knocked it out of the park. For example, you can leverage these displays to highlight those important updates everyone needs to know about, share learning opportunities that might spark someone's interest, or celebrate employee wins—all while making the workplace feel more engaging and supporting what the company's trying to communicate overall.
Hardware Options That Actually Work
Rise Vision supports pretty much any device you already have—Android TVs, Chromeboxes, Intel NUCs, Apple TV, Raspberry Pi, even Airtame. But if you're starting fresh or need to upgrade, they've got two solid Hardware as a Service options worth considering.
The Rise Vision Media Player is their compact device that handles all the heavy lifting. Plug it into your existing display, connect to the cloud, and you're managing content remotely without much hassle. It works for digital signage, screen sharing, even emergency alerts if you need that capability. High performance and security are built in, which matters when you're dealing with corporate communications. Available in the US and Canada, with flexible purchasing options.
Then there's the Avocor displays—these are the all-in-one units. Media player built right into the display, so one less thing to worry about. 4K visuals, which matters if you're displaying dashboards with data or high-res content. Setup is straightforward, cloud-managed like everything else. Same Hardware as a Service model, same security features. Currently available in the US.
Both options mean you can scale up or down depending on what your office actually needs. Start with one display in the lobby, add conference rooms later, whatever makes sense. The cloud management side stays consistent either way, so your IT team isn't learning a new system every time you add hardware.
Best Practices for Digital Signage in Corporate Communication
Digital signage content is not something that you can just set and forget. To maximize it, you need to have a concrete content plan that will drive results. Digital signage helps keep employees informed and engaged, whether they are in the office or working from home. When setting up your digital signs for corporate communication, keep the following best practices in mind.
Make Content Fresh
If you display the same content in your digital signs over and over again, your employees will stop engaging with them at some point. After all, no one likes seeing the same static things day after day.
Make it a point to update your content every now and then. Luckily, this is easy to do with digital signage. Armed with a strong and versatile software and content management system, you can switch up content with little effort when you need to.
Consider Your Target Audience
As evident in social media and ad marketing, people don’t engage with content that is not relevant to them. Think about it. You won’t really care to take a second look at a digital sign promoting cheeseburgers if you follow a vegetarian diet, right?
The same principle goes for your employees. The marketing department doesn’t want to see a congratulatory message for someone in the accounting team that they barely know, nor will your HR staff care about IT data. That said, you need to know what kind of content to display and where.
Ask yourself what information is relevant to your employees. Chances are, that’s going to include content about their specific roles, the industry they work in, etc. Then identify the most appropriate place to display that content to the target audience. Will it work better in your office lobby? In the elevators? Or in meeting rooms?
Avoid Distractions
There’s a difference between engaging your employees with a good digital sign and completely distracting them from doing their jobs. Make sure your digital signage is not too overpowering that it keeps your employees from being productive.
Avoid loud background music and mind your display’s location. It’s probably not a good idea to place a display right above an employee’s desk, for example, which may make it incredibly off-putting.
Improve Corporate Communications With Digital Signage
Internal communication plays an important role in employee engagement and productivity. And according to a study by Rise, highly engaged employees translate to over 21% more profit for businesses.
That’s more than enough incentive for you to start incorporating digital signage into your corporate communication strategy. By improving how you communicate and collaborate with your employees, digital signs can level up your operations and ultimately, boost your bottom line.
Book a free demo with us today to improve corporate communication with digital signage!
What Corporate Users Are Saying About Rise Vision
Businesses across industries are using Rise Vision to improve their internal communication efforts. Here's what real corporate users have shared about their experience:
Long-Term Reliability for Employee Communication Tony Blevins from a business environment has been using Rise Vision for over 10 years. His review highlights the platform's staying power: "I have been using this system for 10 years or more. It is a great way to post information for employees." This long-term commitment speaks to the platform's reliability and effectiveness in keeping employees informed day after day.
Seamless Multi-Screen Management Tracy M, working in a corporate office setting, emphasizes how Rise Vision handles their communication needs: "Rise Vision has been a great tool for digital signage across multiple screens in our office." For businesses managing communications across multiple departments or floors, this centralized control is essential for maintaining consistent messaging.
Centralized Control for Busy Professionals Jill Stekel from an office environment appreciates the efficiency Rise Vision brings to her workflow: "Love this program! It has made it easy to manage all digital displays from one laptop." This centralized management capability means corporate communication teams can update all screens across their organization without leaving their desk—saving valuable time and ensuring message consistency.
These real-world experiences demonstrate that Rise Vision isn't just theory—it's a proven solution that corporate teams rely on daily to keep their employees informed, engaged, and connected.
Common Questions About Corporate Digital Signage
How much time does managing digital signage actually take?
Doesn't take much. One IT administrator mentioned it's about 1% of their time—not because it's less important, just because there aren't problems to deal with. Another user said they update information in minutes. The template library does a lot of the work—you're mostly just swapping in your company's specific info or updates. Some companies delegate it to an admin assistant or marketing coordinator since the interface doesn't require technical skills.
Do we need to buy new displays or can we use what we have?
If you've got screens already, they'll probably work. Rise Vision runs on Android TVs, smart displays, Chromeboxes, Intel NUCs, that sort of thing. Saves budget if you're already sitting on hardware. New displays are an option if you're starting from scratch or want the all-in-one approach.
What if our office has departments that need different content?
Zone management handles this. Marketing sees marketing metrics, HR sees HR announcements, reception sees visitor info. You set it up once and schedule content to specific screens or groups. Means you're not showing IT updates to the sales floor or vice versa.
How often should content get updated?
Depends on what you're displaying. Real-time dashboards and news feeds update automatically. Static content like company values or event announcements—swap those out regularly or when something changes. Fresh content keeps people engaged, so don't let the same slide sit there for months.
Who actually creates the content?
Varies by company. Some places have their marketing team handle it, others split it across departments. The templates make it doable for non-designers. You're mostly adding text, images, maybe pulling in a Google Slides presentation. Not a full-time job for most setups.
