Most of us are constantly surrounded by ads and other promotional materials — on billboards, TVs, in newspapers and magazines, leaflets and flyers, on the radio, and even on the cars we drive by. We are so accustomed to seeing ads everywhere that we have developed a sort of selective blindness to[…]
Digital signage has changed the game for businesses. It has given them the opportunity to level the playing field, gain visibility with a broader audience, attract them to engage with their brand, and convert viewers into paying customers.
Digital signage is becoming a default in marketing and communications strategies. With its dynamic, engaging, and eye-catching displays, it’s become a key player in today’s digital and increasingly interconnected world.
Augmented reality (AR) or virtual reality (VR) are concepts that we’ve heard of for quite a while now. Imposing digital elements into the real world, it’s gained popularity in different industries, from gaming to warehousing.
Saline School District, home to over 5,000 students, was facing a daunting challenge that many school districts across the world face: how to effectively communicate with their student body, staff, parents, and community? Traditional communication methods weren't keeping pace with the diverse needs[…]
5G technology is not a new concept. We’ve heard volumes about it over the years, usually in the context of mobile internet speeds. But 5G, with its promise of faster internet response time and lower latency, is changing the game for a wide range of industries.
Digital signage is gaining popularity as more businesses recognize its potential in helping them improve their reach, gain visibility and brand awareness, and ultimately, boost their bottom line. While the benefits of digital signage are vast, there are also certain challenges that you must hurdle[…]
We spend a lot of our time in public spaces, from the transit hubs we go to for our commute to work, the city center where we have our lunch breaks, to the museums, stadiums, or malls where we spend our weekends.
In the past, businesses only needed one message to create an engaging ad that would generate leads and revenue. While that worked well in the time of Mad Men, the consumer landscape has changed drastically.
Galleries and museums have witnessed a decrease in foot traffic. While plenty of factors come into play, one of the most pressing is the rise of the Internet. Because anyone with a mobile device and an Internet connection can now view art, learn about history, or inspect unique artifacts online,[…]
Advertising has always been a difficult prospect for most businesses, especially startups and small enterprises. Why? Compared to large corporations where cost is not an issue, smaller-sized businesses often don’t have the budget for extensive advertising efforts.
Brand awareness is one of the most critical aspects of building a business. It helps you introduce yourself to the world and put out the products and services you offer. It will allow people to remember you and flock to your business — which is increasingly important in this competitive[…]
