We spend a lot of our time in public spaces, from the transit hubs we go to for our commute to work, the city center where we have our lunch breaks, to the museums, stadiums, or malls where we spend our weekends.

In the past, businesses only needed one message to create an engaging ad that would generate leads and revenue. While that worked well in the time of Mad Men, the consumer landscape has changed drastically.

Galleries and museums have witnessed a decrease in foot traffic. While plenty of factors come into play, one of the most pressing is the rise of the Internet. Because anyone with a mobile device and an Internet connection can now view art, learn about history, or inspect unique artifacts online,[…]

Advertising has always been a difficult prospect for most businesses, especially startups and small enterprises. Why? Compared to large corporations where cost is not an issue, smaller-sized businesses often don’t have the budget for extensive advertising efforts.

Brand awareness is one of the most critical aspects of building a business. It helps you introduce yourself to the world and put out the products and services you offer. It will allow people to remember you and flock to your business — which is increasingly important in this competitive[…]

We’re sure you’ve heard the saying that “Patience is a virtue.” That’s become more relevant in today’s day and age when impatience is a common trait among consumers. With a culture that favors instant gratification, people increasingly despise wait times — whether in line at a grocery store,[…]

We live in an information age. Almost everything we want or need to know about can be easily accessed with a couple clicks of a mouse or taps on a mobile device. The vast pool of information at our fingertips has made us more demanding of receiving content instantly — whether from our workplaces or[…]

Having stunning photos and interesting videos or other forms of media in your digital signage is crucial to maximizing its benefits. But simply putting up your content without telling your customers what to do after consuming it isn’t enough to reap real results.

Government offices often struggle with long queues, inefficient communications, quick relaying of public information, and a lack of productivity. It’s understandable, of course, considering the influx of people who flock to government agencies and infrastructure every day and the huge load of tasks[…]

In today's digital age, digital signage has become increasingly common in various settings, such as retail stores, airports, and corporate offices. However, with the rise of this technology comes the need for robust security measures to protect against hacking and unauthorized access. This article[…]

In today’s cut-throat market where industries are saturated, businesses are popping up left and right, and consumers are becoming increasingly demanding, hard-sell sales pitches and techniques are no longer cutting it. Now, customers are actively supporting brands that they resonate with and[…]