Digital Signage Design Tips
“Color does not add a pleasant quality to design – it reinforces it.” — Pierre Bonnard
It’s kind of funny the quote above is from a french printmaker who lived during the late 19th and early 20th century. Just like color influenced his paintings and prints it should be importantly considered when planning your digital signage presentations. Color is the first element the mind sees and the last it forgets. Our minds associate certain traits with color as well. Check out this infographic from www.psychologia.co to see what traits are associated with different colors.
Another factor to take into consideration is that certain colors clash when paired whereas others compliment, a good tool to use to pick which colors to use is the Adobe Kruler it will show you all kinds of different color combinations that work.
This is one case where size does matter. A common mistake in digital signage and one that you have probably noticed while trying to read the tiny font on a menu board, or campus directory. Below is a chart for font size and viewing distance that you should follow when deciding how large the font should be on your display.
“Content is king.” - Bill Gates.
This is incredibly true, content makes or breaks a display. It takes all the other factors into consideration and combines them. Boring content, no one will pay attention, to much content no one knows what to pay attention to, you must walk a fine line with your content.
This is an HTML presentation. View it live here
This presentation has a lot of different pieces, and is showing lots of information but the content is well designed, and presented. Which helps it to easily convey it's message to the user.
By following these tips and implementing them into your signage design, your communication with your customers should improve and your signage should attract more viewers.