Looking for salon digital signage ideas to attract more guests? You’re in the right place.
The beauty industry is more competitive than ever. With both men and women regularly visiting salons for pampering and style makeovers, it’s not just about attracting guests—it’s about keeping them coming back.
While the results of a great haircut and the skill of your stylists do matter, exceptional service and memorable experiences truly create loyal customers. To stand out, salons need to go beyond the basics, and one great way to do that is with digital signage.
By showcasing engaging, dynamic content, digital signage helps salons enhance customer experiences and make every visit feel more thoughtful and enjoyable.
Benefits of Digital Signage for Salons
Salons that use digital signage are seeing great results, from better customer engagement to increased loyal guests. Here are a few reasons why:
Improved Customer Engagement
When a client is in the chair for a haircut, color, or nail service, they’ll often spend a decent amount of time sitting still. That makes it a perfect moment to provide something engaging to watch or read.
Use digital signage to display visually interesting content—whether it’s videos, tips, promotions, or fun facts. It keeps guests entertained while reinforcing your brand and offerings.
Increased Foot Traffic
Traditional static posters and signs are easy to overlook. On the other hand, digital signage catches attention with animation, color, and motion.
Placed in your window or near the entrance, it can stop passersby in their tracks and draw them in—especially if you’re promoting something exciting like a seasonal offer or showing off your salon’s atmosphere.
Better In-Store Marketing
Marketing doesn’t stop at the door. Once a guest is inside, you have an opportunity to introduce them to more of your services.
Use digital signage to highlight add-ons, educate guests about treatments, or build brand connection. A dedicated screen inside your salon can help promote everything from retail products to your team’s expertise.
Boost in Sales
All the benefits of digital signage, from increasing foot traffic to improving customer experiences, work together to achieve one goal: increase your sales. By being able to attract new customers and retain old ones, you’ll likely see a good ROI for your digital signage investment.
Salon Digital Signage Ideas
Now that you have an idea of what digital signage can do for your salon, the next step is figuring out what kinds of content you can display. You can use a digital sign to inform, educate, entertain, or promote. For salons, the following concepts are the most effective.
Digital Service Board
Many guests walk into salons thinking only about haircuts or basic treatments. A digital service board is a great way to showcase your full menu—and get customers to try something new.
Use your display to show off services, pricing, photos, and descriptions. Highlight what each treatment includes and give guests the confidence to explore beyond their usual picks.
Design it beautifully with visuals that match your brand aesthetic, and make sure it’s easy to read from a distance.
Gallery of Work on Past Clients
Nothing builds trust like seeing real results. Create a digital photo gallery of your best work—cuts, colors, manicures, and more.
Guests may spot a look they love and ask for the same thing, which helps stylists understand what they want and makes clients feel more confident in your team’s skill.
A rotating portfolio also reminds visitors why they chose your salon—and might even inspire them to try something new.
Social Media Wall
A social media wall is a live feed of your salon’s Instagram or other platforms. It highlights real-time posts, customer reviews, and tagged images, showing off your community and customer love.
This kind of digital signage builds credibility and trust. It’s a modern way to share reviews and reinforce that your salon is popular, active, and well-loved.
Dedicating a digital sign to display customer reviews also shows that you care about feedback, which can help boost customer loyalty. You might even consider incorporating digital guest directories to give guests quick access to services, promotions, or local points of interest—all of which improve the salon experience.
Stylist Profiles
People often become loyal to a specific stylist—but new clients may not know who to trust.
Use digital signage to introduce your team with stylist profiles, complete with names, photos, specialties, experience, and past work. You can even let each stylist add a personal touch or fun fact to help guests connect with them.
This content helps guests choose who they feel most comfortable with, and boosts morale by giving your team recognition and pride.
Special Offers
Unlike print flyers, digital signage is easy to update. That makes it perfect for announcing limited-time offers, new services, or holiday specials.
Change your message as needed to keep things fresh and relevant—and drive more engagement from both walk-in traffic and repeat guests.
Attract More Clients to Your Salon with Digital Signage
The beauty industry is all about visual appeal and customer experience. To grow your salon, you need to stand out, and digital signage can help you do just that.
Because of this, manufacturing digital signage is finding essential applications in the beauty industry (and many other industries). By leveraging digital signage solutions in your salon, you can deliver content that will engage and attract more clients, improve each customer’s experience, boost brand trust and loyalty, and ultimately, see it pay off in your bottom line. See for yourself by giving our free digital signage platform a try.
