Technology has been developing at a rapid pace, which is forcing businesses to adapt to stay ahead. In the age of digital transformation, the key to remaining competitive and effective is learning how to leverage new technologies to improve business operations.
Digital signage has advanced from wall-mounted displays and free-standing units to being placed atop mobile vehicles. All of us have seen it at one point — a brightly flashing LED screen sitting on top of a car, catching the attention of other motorists and pedestrians as it cruises the roads.
An efficient digital signage setup depends, to a large extent, on a good choice of hardware. By this, we don’t only mean the screens. A powerful, reliable digital signage media device ensures everything is running smoothly behind the scenes.
Placing digital signage outdoors allows you to take advantage of high-traffic areas, guaranteeing that more people see your screen and get your message. But this benefit also comes with a bigger risk, considering that outdoor installations are often exposed to weather conditions, one of which is[…]
With its bold dynamic displays, interactive features, and other advanced capabilities, you might think that cloud based digital signage software cannot get any better than this. It’s a huge step up from traditional signage, a symbol of the future of marketing and communications.
A lot of businesses invest in digital signage only to end up displaying stale content that their audience is tired of seeing. Although digital signage has the advantage of being convenient to use for marketing, advertising, or other purpose, it’s not something that you should just set and forget.
In gyms and fitness centers, people usually do their own thing, focused on their workouts without engaging much with the staff and other gym goers. But despite this highly individualistic environment, communication and community are still important in a fitness center.
The beauty of digital signage lies in its flexibility. You can have not one, not two, but multiple screens in different locations to maximize your reach and communicate your message to a wider audience.
Implementing digital signage solutions, unfortunately, isn’t as easy as putting content on your screens and hoping for the best. To fully maximize this technology and generate results, you need a solid strategy — one that involves curating the right content, communicating a strong and impactful[…]
Digital signage has the ability to capture 400% more views than static displays and has a recall rate of 83%. These stats alone prove its superiority over traditional signage. By communicating content in a bolder and more dynamic manner, digital signage cloud software can help you draw your[…]
Digital signage solutions are spearheading the new wave of advertising and communications strategies. Plenty of businesses are beginning to utilize this technology to widen their reach, attract more customers, improve their operations, and ultimately achieve their goals.
The integration of digital signage software in the ever-evolving art of architecture is the embodiment of the fusion of functionality and aesthetics. Architectural digital signage can truly redefine how we see and experience public spaces.
