Digital Signage Installation: Alliant Energy Center

December 17, 2009

Alliant Energy Center’s Expo Center powers up with digital signage.

Visitors to the Alliant Energy Center in Madison, Wisconsin, expect the best—in sporting events, concerts, and consumer and trade shows. Minutes from downtown Madison, the 150,000-square-foot Expo Hall can accommodate up to 600 exhibition booths, while the Veterans Memorial Coliseum is home to hundreds of major events each year. To satisfy its guests even further, Alliant opted to install digital signage that would be both creative and useful, and turned to AutoComm Inc. and Rise Vision to make this vision a reality.

AutoComm Inc., a Wisconsin-based digital communications firm, has been a Rise Vision private network operator for more than two years. After learning its client’s objectives, project manager Alex Bernier immediately recognized the benefits that Rise Vision software could provide to Alliant Energy Center.

“Rise Vision has a great way of communicating to audiences,” says Bernier. “The software provides a lot of different features to give control over signage. Integrating split screening, web pages, streaming video content, pictures, and even scrolling text messages on the display is very easy.”

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AutoComm assisted with every step of the digital signage installation process, from ordering and testing parts to providing initial content for the monitors and free training for Alliant’s programmers. Fortunately, because of Rise Vision’s ease of use, much of the training was achieved during a one-hour in-person session and follow-up webinar.

“After a week, you get pretty good at managing content,” says Bernier. “It’s pretty simple because of the way Rise sets it up.”

The project was completed in early October, just in time for the World Dairy Expo, an impressive five-day event showcasing the latest technologies and techniques for the industry. Guests were amazed by the six 52-inch monitors, four of which are in the Expo Center and two in the Coliseum. The high-definition monitors are independently controlled and feature 1920 x 1080 resolution.

Of the four monitors in the Expo, two hang 19 feet from the ceiling. They provide way-finding, facility information, event lineups, sponsors, guest welcomes, and more. The Coliseum monitors also offer way-finding, as well as ATM and restroom locations, a welcome to organizations attending a show, and information for the facilities and future events.

As a finishing touch for the World Dairy Expo, AutoComm hooked up a live feed TV through an HTML page, which allowed Expo visitors to see events occurring in real time in the Coliseum. And, thanks to Rise Vision’s web-based system, Alliant’s head programmer can log into her account from any location to change playlists and upload videos, pictures, text, web pages, and more.

The project was so successful that discussions for a Phase II are underway, which could include adding monitors to the other side of the double-sided mounts.

If you would like to learn more about Autocomm and the complete display solution they offer visit their website at