Out of sight
Cinemark Theaters - Sioux Falls, SD
As I travel I am always looking for innovative uses of digital signage. Sometimes what attracts my attention isn’t the content or display but how someone positioned their screens. In many cases I have seen great screen placement that is inviting and noticeable, but on other occasions I shake my head when I see displays that are installed so high in the air people don’t even know they exist. I am all for putting things out of reach in public spaces so vandals don’t terrorize them but on a recent trip to Sioux Falls, SD I encountered 2 installations that most people probably don’t know exist.
With the Cinemark install they had audio running and the loop was only about 5 minutes long. When I was purchasing my popcorn I asked the girl taking my money what she thought of the digital sign and she motioned that she wanted to throw her stapler through it. She said she had been there for about 5 hours and the audio was driving her insane hearing the same message over, and over, and over.
Empire Mall - Sioux Falls, SD
So free advice, if you are installing digital signage think about your screen placement and if you need audio to complete you system think about using directional speakers so your employees don’t go nuts.
If you want some online resources for recommendations on screen placement check out the following:
http://www.peerlessmounts.com/Resources/MountBuyingGuides.aspx